Problem Definition

Our client discovered the need for a niche e-learning platform, that would teach skills related to working on NGOs and help impact specialists to create their best learning modules around social entrepreneurship and 21st-century skills.

Solution Description

U-impactify came as a solution it is supposed to be the e-learning platform that is going to fulfill all the teaching needs of NGOs but also a place where professionals from the area will meet and exchange ideas.

Our role in this project was to create the flesh and bones of the platform. Building the structure of U-Impactify from scratch, bringing it to life from concept and ideation phase to prototype stage.


During the research phase we were lucky that our client had already done some user research for this project, seeing if impact entrepreneurs and NGO workers would be interested in this type of content, and what was their demographic.


Our client made a survey asking the essentials to go through with the project.


Our demographic was defined by our client's survey, according to the answers the age range that had the highest response rate was between 25 and 44 years old.


With the demographics defined and the answer to the survey analyzed, it was time to craft a couple of personas. Each of us created one persona, in mine besides the survey data I interviewed some contacts that work with NGOs in South America, to try and really bring my persona to life.

User Journey


We created two sitemaps, one with the navigation for anyone that is logged out of the platform and one for when they are logged in.

See them in detail in Figma

User Flow

We also created 5 different user flows, showing all the goals available in the latest version of our prototype. We used Alex Casey, one of our personas, as a lab rat for the user flows. You can check them all here.


The wireframing was made using Figma, after doing some competitive analysis we came up with a couple of them. Click here to see the annotated wireframes on Figma.


The prototype was also made in Figma, this version mostly shows the feel of the navigation. Since we didn't have any teal content to work with yet, all of it is mockup.